Every day, one thought, story or experiment about building a life that’s truly your own.
Videomaker, writer, entrepreneur, dad, and jack of all trades.
Hi, I’m Weeri. An engineer turned creative entrepreneur.
I’m trying to build a life I can look back on with a smile. Along the way, I make things, build businesses, raise a family, travel, learn, and occasionally have absolutely no idea what I’m doing.
Living like a FOCCER
Along the way, I try to live by four simple rules: Live free. Be open. Stay curious. Get creative.

Today's story
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Do or do not. There is no try. (day 19)
04/10/2026
Yoda, a totally fictional character who is supposed to be a Jedi master, came with the best piece of general wisdom. "Do or do not. There is no try." I think the simplicity is what makes it hit so hard. No one can, nor should, argue about this statement. Here's why. In our lives, we all say uncountable amount of…Read more
Making money as an entrepreneur is hard (day 18)
03/10/2026
I think most people think that entrepreneurs are like Scrooge McDuck. Swimming in money. We read about the success stories. We see the big houses. Expensive cars. Free time. Shiny stuff. The truth is the opposite. For every successful entrepreneur you see, there are maybe 10, 100, or even 1000 struggling entrepreneurs. First of all, let's talk about time. Every…Read more
You can’t change the past (day 17)
03/10/2026
This one sentence is so stupidly simple, but has had a great impact on my thinking and actions. It's one of the things that are so simple, yet so impactful, that you think: why didn't I think of that before? Until my late twenties, I always used to look back and reflect on my actions. Mostly, negative actions floated to…Read more
You don’t know what’s going on in someone else’s head (day 16)
01/10/2026
Nowadays, communication goes more through digital means than face-to-face. It's much easier, it's a lot quicker, and it doesn't require traveling. However, it's also a dangerous trend. When you have a discussion with someone in real life, you get something that's totally missing when you can't look someone in the eyes. Without eye contact, it's impossible to read someone's body…Read more
A cocktail of excitement and fear (day 15)
30/09/2026
Today, Mandy, Ollie, and I went to our new house for the first time. Just the three of us. No realtor. No peeking eyes. A very special moment, a milestone. But the reason we went to the house was not so nice, to say the least. Currently, we are in a bit of a strange moment. We technically bought the…Read more
The mentor role (day 14)
29/09/2026
Today, my cousin José was at our Thais Tafelen headquarters for a meeting. She's studying multimedia design and will do her graduation assignment with us. A win-win situation. One part is that José can help us with designing and creating a tool that helps us to reach new customers, or help us to turn one-time customers into VIP customers. From…Read more
Keeping it short (day 13)
29/09/2026
The idea of this daily writing exercise is mostly to build a habit. Through daily writing, I should improve my writing skills. One big skill I want to develop is being able to write faster. But there's a problem. As I'm writing more, my brain has unlocked a new stream of topics that I wanted to write about for a…Read more
You are the center of the universe (day 12)
28/09/2026
You are at the center of your universe. Until you die, you will always see the world through your eyes, from your point of view. That's both a beautiful thing and a dangerous thing. We (you, me, and every living person) see things through a unique pair of eyes. The information that is processed through your eyes is also unique…Read more
If you change the way you look at things, the things you look at start to change (day 11)
26/09/2026
This is a quote I heard on Chris Do's podcast. I don't know which episode. I don't know who the guest was. And I don't know whose quote it was. But I do know that it made a big impact on me. Let me explain. My mom was born in a poor farming family in Thailand. They were so poor…Read more
The best feeling in the world (day 10)
25/09/2026
The best feeling in the world can only be experienced for a short moment in time. With the word feeling, I don't mean in the sense of feeling something inside, like feeling sad, happy, or nauseous. So, if you thought that being is love is the best feeling in the world, then you're not right. With feeling, I mean something…Read more